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Why is Genus Skincare different?

Genus Skincare is in a class of its own as it redefines natural skincare with innovative product design and superior efficacy. Clean beauty no longer has to mean basic formulas.

Genus Skincare is Plant Based, Biomimetic (skin identical) and Hypoallergenic and the results of this is healthy, radiant skin.

Our goal is simple, deliver high quality, effective products with the true intention behind every formula being optimal skin heath.

We deliver products that the skin will respond to and every formula designed with principles that would mimic skin physiology and ultimately serve to stimulate the skin to heal, repair, and regenerate itself.

We formulate on the basis that the skin is ultimately always striving for balance. Given the right topical ingredients the skin will readily respond and emerge softer, stronger, healthier and more radiant.

We pay attention to detail. You can be assured that every ingredient is carefully researched for efficacy and functionality with the skin. There will always be information available to you to discover more about each ingredient and how it works – complete transparency is what we are about.


GENUS skincare is designed for ultimate skin compatibility. All of the ingredients in the GENUS formulas are carefully selected to match the skins physiology and are non-sensitising.

We understand sensitive skin and recognize that people with sensitive skin also want a cosmeceutical skin care range that will renew and revive their skin while providing soothing, anti-irritant effects.


Our products are:


  • Australian made

  • Luxurious

  • Clean and Pure - Free from harmful ingredients

  • Packed with scientifically proven active ingredients

  • Sustainable

  • Cruelty Free

  • Vegan

Click here for more information to page on allergens etc.


Unique features of Genus Skincare Products:


  • Biomimetic - Natural bio-identical skin care harmonising skin formulas with skin physiology.

  • Hypoallergenic - Free of common allergens. Gluten free

  • Microbiome Friendly - Supports healthy skin biome with pre-and probiotic actives

  • Synergistic lipid profiles - Mimic skin lipids – Fatty acids, ceramides, sterols, squalene (plant based) for ultimate barrier repair

  • Gentle but powerful formulas - Enable rapid transformation to healthy, glowing skin.

  • Powerful antioxidants and plant polyphenols - Protect skin from ageing and inflammation

  • Advanced phospholipid delivery systems - Enable ultimate efficacy of active ingredients

  • Safe for pregnant women

  • pH balanced

  • Fragrance free and Essential Oil Free


We do not include any of the following Ingredients in our products:


  • Petrolatum / Mineral Oils

  • Animal Derivatives

  • Irritating surfactants

  • PEGs

  • Methylisothiazolinone (MIT) or Methylisothiazoline (MI)

  • Benzyl alcohol

  • Phthalates

  • Triclosan

  • Sulphates

  • Parabens

  • Silicones

  • EDTA

  • MEA / DEA / TEA

  • No Fragrances

  • No Essential Oils

  • No nut oils


Ask yourself – Can my current skin care products deliver on the above principles? 

Best Natural Skin Care